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A Wedding Dress Made in France

Fashion designer Margaux Tardits creates bold, glamorous wedding dresses sold in New York, and which will soon be available in California. The hang of the dresses is inspired by the Dior pieces designed by Maria Grazia Chiuri and the structured style of Cristóbal Balenciaga. Needless to say, Margaux Tardits’ motto is “get married in style.” American brides tend to prefer...

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A Wedding at the Height of Chic!

Assetou Gaudissard is a Parisian wedding and event planner living in New York. She currently heads up New York Paris Connection, an agency founded in 2011 specialized in French-style weddings in the United States. Her role implies managing all formalities for the festivities, including finding a space for the reception, hiring a caterer, an organizer and a florist, printing the...

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Americans Say “I Do” to French-Style Weddings

The love of French chic has helped drive the growth of the wedding industry in the United States. Forget the stereotypical images of American-style weddings with their white satin dresses, cupcakes, ribbon-bound bouquets, blow-up balloons and associated, over-the-top frills. Today’s trend for understated elegance has been picked up by the French professionals in the wedding trade, and florists, planners, caterers,...

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The Rise of French Whisky in the U.S.

Once a market dominated by North America, Scotland and Ireland, the whisky industry in the U.S. is expanding to recognize the quality of spirits made in other countries such as Japan, India and notably, France. Based on the quintessentially French concept of "terroir," French whiskies made with local ingredients are slowly gaining ground in the U.S. market. The French drink more...

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The Rosé Revolution

Rosé wine has been rising fast in popularity among wine lovers, carving out a place for itself as an equal to white and red wines. The United States, the second largest rosé drinker next to France, has seen an exponential rise in imports of the drink from its birthplace, the region of Provence. Rosé sales have surpassed white wine in...

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The French Number: The App that Lets you Connect with French Locals

[Partner Article] The French Number, the crowdsourced hotline for France, now has users in 167 countries — a veritable telephone social network. Cocorico! Connect with a targeted French person based on location, interests or gender. For instance, for Chelsea from New York, who is preparing for a trip to Nice, getting in touch directly with a local will enable her to get...

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Craft Beer’s Triumphant Return to France and the United States

American brewers have been rediscovering and remixing long-forgotten traditional French beer recipes since the 1980s. Some of these American beer artisans have even moved to France, and today are playing a role in the “craft beer revolution.” A sign of this evolution, the Mondial de la Bière international craft beer festival — which was created in Montreal in 1994 — will take place...

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Provence in the Mail with Good Morning South

Whether you’re after embroidered bags, tapenade, scented candles or almond-based body care products, Good Morning South delivers Provence to your door. The French website was launched on June 5, 2017, and aims to introduce the American public to the Provence region and the expertise of its artisans. We met with Marseille-born Lucille Pinero, 31, who co-founded the website. France-Amérique: How was this project born?...

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The Macaron Franchise Frenzy

Macarons are a symbol of true, French sophistication, and now enjoy their own franchise in the United States. Founded in 2009 by two French expats in Florida, the Le Macaron French Pastries chain recently inaugurated its 50th boutique in Yonkers, New York. The Yonkers macaron boutique is located between a Gap store and an H&M. While wandering through the open-air...

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“Rosé Is the Champagne of American Millenials”

While seen as old-fashioned in France, rosé wine is blossoming in the United States. Pierrick Bouquet spotted an opportunity in the wine’s growing success, and founded two popular events: La Nuit en Rosé, from May 18 until 20, and Pinknic, from June 24 until 25. The 34-year-old Parisian explains how rosé has become the "champagne of the millennials." France-Amérique: How...

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Meet Shapr, the French Networking App That’s Taking Off in the U.S.

Sponsored Content: Anyone who has ever moved cities (or countries!) knows how challenging it can be to build a network in a new place. However, your network is the single most important professional tool you have for your career. Your network can get you in the door at interesting companies, advise you on your ideas and help introduce you to...

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Guittard: The Chocolate of Choice for American Chefs

The Guittard chocolate company enjoys a reputation in the United States that it does not have in France. The company’s founder Etienne Guittard hailed from the Burgundy region and brought his recipes over in 1868. Based in California for five generations, this family business provides chocolate to the greatest American pastry chefs. In the middle of the 19 th Century, Etienne Guittard left his...

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Maison Kayser Continues its Conquest of the United States

The Maison Kayser French bakery chain opened its 11th New York site on March 15 in the Manhattan’s Midtown neighborhood. Needless to say, the company is continuing to convert Americans to the art of good bread, and is now working on new openings in Miami and Los Angeles.  It is midday in New York, and customers are bustling into the...

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French Sea Worms Set to Save the Lives of American Soldiers

The Britany-based French startup Hemarina has developed a blood substitute using sea worms. This new technology could be used to stabilize cerebral edemas resulting from explosions, which is the leading cause of death for soldiers in Afghanistan and Iraq. The company’s French researchers have signed a research partnership with the U.S. Navy, and on February 8 they received the Creative...

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A Bouquet of Pure, French Elegance

From elegant bouquets to sophisticated compositions, the floral creations by Agnès de Villarson adorn inauguration ceremonies, charity galas, Fashion Week shows and celebrity weddings. With Valentine’s Day just around the corner, France-Amérique met up with this French florist, who has been working in New York for seven years. Agnès de Villarson’s Upper East Side living room is a treasure trove of beautiful...

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Black Crows, French Skis Hit the American Slopes

The Chamonix-based French ski brand Black Crows was launched in western American resorts in winter 2015, and is continuing to flourish in the United States. Buoyed by the freeride skiing trend, these French skis are now available in 65 American outlets from Park City (Utah) to New York. Whether “freeride” in English or hors-piste and ski extrême in French, the objective remains...

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Maison Kayser: Making Artisan Bread on a Large Scale

The opening of ten Kayser stores in New York in five years confirms Americans' interest in quality bread. For the chain of high-end French bakeries, which has to deliver the same bread as it does in Paris using different American ingredients, the stakes are high. It's four o’clock in the morning in New York. A smell of warm bread wafts through Greenwich Street...

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A Boost for Made-in-France Products in the US

French Wink, a startup that assists French brands in reaching consumers abroad, is introducing American consumers to quality, made-in-France goods in order to promote the “French attitude” in the US. Upon moving to New York City, Claire Obry, a 34-year-old mother of three, noticed that French brands attempting to break into the market were struggling to expand beyond New York's...

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Cider, Conquering American Tables

When it’s time for the apéritif, a new drink is gaining recognition in the United States: cider. Popular during the time of the pilgrims, then falling into oblivion, this sparkling drink derived from apples has made a big comeback in the United States, where its consumption has exploded, partly thanks to the gluten-free and locavore movements. But unlike the Bretons...[Subscriber]

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Babybel and GoGo squeeZ Inseparable as French Groups Bel and MOM Merge

The French cheese group Bel — whose products include Babybel and The Laughing Cow — has acquired the MOM group (Materne Mont Blanc) for 850 million euros. Established in the United States since April 2008 via its line of GoGo squeeZ applesauce pouches, the MOM group is now the leader in the U.S. healthy snack market. Every year in the...

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The French App That Will Make You Love Your Emails

Vous faire aimer vos emails. C’est la promesse de Front, la première application d’organisation de boîtes e-mail. A San Francisco depuis deux ans, la start-up française a récemment levé 10 millions de dollars et compte parmi ses investisseurs le co-fondateur de Flickr. Front est installé aux Etats-Unis, mais son idée est née en France. "Il y a un peu plus...