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A Bouquet of Pure, French Elegance

From elegant bouquets to sophisticated compositions, the floral creations by Agnès de Villarson adorn inauguration ceremonies, charity galas, Fashion Week shows and celebrity weddings. With Valentine’s Day just around the corner, France-Amérique met up with this French florist, who has been working in New York for seven years. Agnès de Villarson’s Upper East Side living room is a treasure trove of beautiful...

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Black Crows, French Skis Hit the American Slopes

The Chamonix-based French ski brand Black Crows was launched in western American resorts in winter 2015, and is continuing to flourish in the United States. Buoyed by the freeride skiing trend, these French skis are now available in 65 American outlets from Park City (Utah) to New York. Whether “freeride” in English or hors-piste and ski extrême in French, the objective remains...

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Maison Kayser: Making Artisan Bread on a Large Scale

The opening of ten Kayser stores in New York in five years confirms Americans' interest in quality bread. For the chain of high-end French bakeries, which has to deliver the same bread as it does in Paris using different American ingredients, the stakes are high. It's four o’clock in the morning in New York. A smell of warm bread wafts through Greenwich Street...

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A Boost for Made-in-France Products in the US

French Wink, a startup that assists French brands in reaching consumers abroad, is introducing American consumers to quality, made-in-France goods in order to promote the “French attitude” in the US. Upon moving to New York City, Claire Obry, a 34-year-old mother of three, noticed that French brands attempting to break into the market were struggling to expand beyond New York's...

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Cider, Conquering American Tables

When it’s time for the apéritif, a new drink is gaining recognition in the United States: cider. Popular during the time of the pilgrims, then falling into oblivion, this sparkling drink derived from apples has made a big comeback in the United States, where its consumption has exploded, partly thanks to the gluten-free and locavore movements. But unlike the Bretons...[Subscriber]

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Babybel and GoGo squeeZ Inseparable as French Groups Bel and MOM Merge

The French cheese group Bel — whose products include Babybel and The Laughing Cow — has acquired the MOM group (Materne Mont Blanc) for 850 million euros. Established in the United States since April 2008 via its line of GoGo squeeZ applesauce pouches, the MOM group is now the leader in the U.S. healthy snack market. Every year in the...

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GoGo squeeZ: America Goes Bananas Over French Applesauce

Applesauce pouches were unheard of in the United States in 2008, and today 444 million pouches are sold every year. GoGo squeeZ – the American subsidiary of the French company Pom’Potes – is the leader on the American market, and its nutritious, portable snacks are a recipe for success. The fruit processing company Materne launched a line of drinkable fruit...

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French Start-Ups Take the U.S. by Storm

French start-ups are booming in the United States. Largely based in San Francisco and New York, they have honed in on the American entrepreneurial spirit while exporting French expertise. The International Consumer Electronics Show (CES) takes place in Las Vegas every January. While Sony, LG, Samsung, Intel, Panasonic, Nikon and other global electronics giants settle into the aisles of the...