When it’s time for the apéritif, a new drink is gaining recognition in the United States: cider. Popular during the time of the pilgrims, then falling into oblivion, this sparkling drink derived from apples has made a big comeback in the United States, where its consumption has exploded, partly thanks to the gluten-free and locavore movements. But unlike the Bretons and the Normans, undisputed masters of this beverage, American producers lack a rare commodity: cider apples !
On Highway 127 in Michigan, "Uncle John’s Cider Mill" has acquired an excellent reputation. During the last weekend of October, 200 000 curious people beat the doors down to sample their cider and visit the enormous orchards. The owner, Mike Beck, is known as "the king of cider". His family has worked with apples for five générations, but none of his ancestors have witnessed this sudden craze for a beverage made from fermented apples.
Between 2010 and 2014, the company’s sales of cider have quadrupled, passing from 10 000 to 40 000 boxes per year. As President of[...]