Get Ready for Beaujolais Nouveau!

After being bottled in Eastern France, Beaujolais Nouveau wine is transported to the four corners of the globe by truck, train, boat, helicopter, motorbike, rickshaw, on the backs of elephants, and in hot air balloons. On the third Thursday of November every year, bars and restaurants worldwide celebrate the arrival of this fruity wine, which is harvested a few weeks earlier in the Saône Valley. And while there are fewer people drinking Beaujolais Nouveau in France, the wine has found a loyal customer base in the United States.

November 16 marks the official launch of sales of the 2017 vintage. As it falls at the same time as Thanksgiving and has become associated with end-of-year celebrations, Beaujolais Nouveau has found a home in the United States. Americans enjoy almost ten percent of the production volume of the new wine every year, the total of which was estimated at 25 million bottles in 2016. "The United States is one of our key markets," says Dominique Prion, who heads up the Inter Beaujolais winemaking cooperative