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Tag: Business

Ann Willi Williamsburg
Anne Willi, a Parisian Fashion Designer in Brooklyn

Anne Willi dresses women from Paris to New York. The Franco-Swiss fashion designer already has two boutiques in France, and opened her second New York store in Williamsburg in March.   France-Amérique: You have two spaces in Paris – one in the Bastille neighborhood, and another in Saint-Germain-des-Prés. What made you decide to expand your activity to the United States?...

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Essteem, a Mutual Aid Network for Women Engineers

Two French entrepreneurs living in New York have created a platform aimed at fostering the recruitment of women to engineering companies. After a three-month trial in France, the Essteem startup is now setting out to conquer the United States. Women make up 20% of engineers employed in France and earn 20% less than their male counterparts — a situation also...

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Adore Me: The French Lingerie e-Boutique to Open Stores

The online lingerie boutique, Adore Me, founded by a French entrepreneur, has announced it will be opening "between 200 and 300 stores" in the United States over the next five years. The first store in New York is set to be inaugurated in May. "How can such a tiny piece of clothing cost so much?" His first visit to a...

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Cervin: French Stockings on American Legs

Arsoie is a company located in the Cévennes mountains in France, and is the world’s last business still making silk stockings according to 1950s methods. This unique know-how has won the hearts of dancers from the Crazy Horse cabaret, burlesque pioneer Dita Von Teese, as well as the likes of Beyoncé, Rihanna, and Katy Perry. As part of her preparations...

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Is the 2008 Crisis Responsible for the “French Tech” Boom?
Bloomberg

The development of France’s technological sector was certainly not sparked by the election of Emmanuel Macron. Long overshadowed by England and Germany, the emerging “French Tech” is now thought to have begun with the 2008 crisis and the burst of the dot-com bubble. Young French graduates are now spurning traditional industries and civil-service jobs in favor of innovation and start-up...

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Two French Expats Put New York Grandmas Back to Work

New York City grandmothers can go back to work by knitting hats for Wooln, a startup founded by two French transplants living in the U.S. In its third year, the company led by Margaux Rousseau and Faustine Badrichani is growing steadily in terms of sales and grandmas. Nine retired women knit regularly for the brand. The "grandmas," as they are...

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Get Ready for Beaujolais Nouveau!

After being bottled in Eastern France, Beaujolais Nouveau wine is transported to the four corners of the globe by truck, train, boat, helicopter, motorbike, rickshaw, on the backs of elephants, and in hot air balloons. On the third Thursday of November every year, bars and restaurants worldwide celebrate the arrival of this fruity wine, which is harvested a few weeks...[Subscriber]

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Petit Pot: French Desserts, California-Made

Creamy desserts created by a French pastry chef in San Francisco have found a foodie following on the West Coast of the United States. The brand of organic puddings Petit Pot is hoping to expand across the rest of the country and compete with major American groups by 2018. The company founded by Maxime Pouvreau was born of disappointment. Upon...[Subscriber]

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In California, a Car Wash with a Green, French Touch

Car washing is America’ quintessential chore. But when French entrepreneur Bertrand Patriarca arrived in the U.S. three years ago, he was surprised by the industry’s lack of structure. Washers don’t need a license to operate. The largest car washing company owns less than 0.25 % of the country’s 113,000 stations. Patriarca intends to change this, along with three French associates...

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Costco, an Unexpected Hit in France
The Atlantic

In June, the hypermarket giant opened its first store in the outskirts of Paris. Costco, famous for selling cheap products in bulk, is the largest American membership-only warehouse chain and the second largest retailer in the world, after Walmart. Although its decision to cross into France was met with pessimism and predictions of its downfall, the brand’s performance seems to...

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Macron-Apple, a Meeting of Leaders

The French president met with the CEO of Apple in Paris on October 6. Should we see this as a business meeting, or an encounter between two heads of state? French journalist Jean-Jacques Servan-Schreiber published The American Challenge in 1967, which went on to be a best-seller both in France and the U.S.A. The writer observed in his work that...[Subscriber]

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Maison Kayser is Coming to Washington D.C.

The Maison Kayser brand of bakeries and cafés is continuing to convert Americans to the art of good bread. The French company originally moved to New York in 2012, and is set to open two new sites in Washington D.C. in February 2018. Update: The first bakery opened on February 8 at 1345 F Street NW. The second location will open...

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A Most Prestigious Menu

A chilled corn velouté, foie gras millefeuille, and spring pea. From the wine to the dessert, the French chef Daniel Boulud’s catering company, Feast & Fêtes, pulls out all the stops to satisfy an American clientele with a taste for excellent service. “This is where it all began,” says Jean-Christophe Le Picart, sat at the Café Boulud between Central Park...

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A Bouquet of True French Elegance

The floral creations by Agnès de Villarson help decorate the most fashionable weddings in Manhattan and the surrounding areas. After working as a math teacher at the Lycée Français de New York, she was trained in floral design at the New York Botanical Garden in the Bronx, and has now been providing her loyal and demanding American clients with flowers...

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Style Right Down to the Smallest Details

Maison Guillemette has been adorning brides’ hair with tulle headwear, pearl combs, crowns of dried flowers, diamante brooches and headbands since it was founded in 2014. The French brand recently established itself in the United States, and is winning over clients with artisanal, French-made products, reasonable prices, and a boho-chic creative world. Pauline Bignan is head of Maison Guillemette in...

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A Wedding Dress Made in France

Fashion designer Margaux Tardits creates bold, glamorous wedding dresses sold in New York, and which will soon be available in California. The hang of the dresses is inspired by the Dior pieces designed by Maria Grazia Chiuri and the structured style of Cristóbal Balenciaga. Needless to say, Margaux Tardits’ motto is “get married in style.” American brides tend to prefer...

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A Wedding at the Height of Chic!

Assetou Gaudissard is a Parisian wedding and event planner living in New York. She currently heads up New York Paris Connection, an agency founded in 2011 specialized in French-style weddings in the United States. Her role implies managing all formalities for the festivities, including finding a space for the reception, hiring a caterer, an organizer and a florist, printing the...

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Americans Say “I Do” to French-Style Weddings

The love of French chic has helped drive the growth of the wedding industry in the United States. Forget the stereotypical images of American-style weddings with their white satin dresses, cupcakes, ribbon-bound bouquets, blow-up balloons and associated, over-the-top frills. Today’s trend for understated elegance has been picked up by the French professionals in the wedding trade, and florists, planners, caterers,...

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The Rise of French Whisky in the U.S.

Once a market dominated by North America, Scotland and Ireland, the whisky industry in the U.S. is expanding to recognize the quality of spirits made in other countries such as Japan, India and notably, France. Based on the quintessentially French concept of "terroir," French whiskies made with local ingredients are slowly gaining ground in the U.S. market. The French drink more...

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The French Number: The App that Lets you Connect with French Locals

[Partner Article] The French Number, the crowdsourced hotline for France, now has users in 167 countries — a veritable telephone social network. Cocorico! Connect with a targeted French person based on location, interests or gender. For instance, for Chelsea from New York, who is preparing for a trip to Nice, getting in touch directly with a local will enable her to get...

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The New York Times
Can France Become the Next Silicon Valley?

An old train depot in the heart of Paris, which was inaugurated this Thursday, is the new symbol of France’s dream to become the start-up capital of Europe. Station F, a 366,000-square-feet space that hopes to house over 1,000 budding companies, is supported by tech giants like Facebook and Amazon as well as legislation from French President Emmanuel Macron. Though...