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Tag: Business

Assetou-Gaudissard-french-wedding-planner-french-wedding-mariage-francais
A Wedding at the Height of Chic!

Assetou Gaudissard is a Parisian wedding and event planner living in New York. She currently heads up New York Paris Connection, an agency founded in 2011 specialized in French-style weddings in the United States. Her role implies managing all formalities for the festivities, including finding a space for the reception, hiring a caterer, an organizer and a florist, printing the...

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Americans Say “I Do” to French-Style Weddings

The love of French chic has helped drive the growth of the wedding industry in the United States. Forget the stereotypical images of American-style weddings with their white satin dresses, cupcakes, ribbon-bound bouquets, blow-up balloons and associated, over-the-top frills. Today’s trend for understated elegance has been picked up by the French professionals in the wedding trade, and florists, planners, caterers,...

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The Rise of French Whisky in the U.S.

Once a market dominated by North America, Scotland and Ireland, the whisky industry in the U.S. is expanding to recognize the quality of spirits made in other countries such as Japan, India and notably, France. Based on the quintessentially French concept of "terroir," French whiskies made with local ingredients are slowly gaining ground in the U.S. market. The French drink more...

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The French Number: The App that Lets you Connect with French Locals

[Partner Article] The French Number, the crowdsourced hotline for France, now has users in 167 countries — a veritable telephone social network. Cocorico! Connect with a targeted French person based on location, interests or gender. For instance, for Chelsea from New York, who is preparing for a trip to Nice, getting in touch directly with a local will enable her to get...

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The New York Times
Can France Become the Next Silicon Valley?

An old train depot in the heart of Paris, which was inaugurated this Thursday, is the new symbol of France’s dream to become the start-up capital of Europe. Station F, a 366,000-square-feet space that hopes to house over 1,000 budding companies, is supported by tech giants like Facebook and Amazon as well as legislation from French President Emmanuel Macron. Though...

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Craft Beer’s Triumphant Return to France and the United States

American brewers have been rediscovering and remixing long-forgotten traditional French beer recipes since the 1980s. Some of these American beer artisans have even moved to France, and today are playing a role in the “craft beer revolution.” A sign of this evolution, the Mondial de la Bière international craft beer festival — which was created in Montreal in 1994 — will take place...

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A Message to American Entrepreneurs: “Come to France, We Love you!”

While on a trip to New York for the French Touch Conference, the French Secretary of State for Digital Affairs, Mounir Mahjoubi, reiterated Emmanuel Macron’s message to American entrepreneurs: “Come to France, you have a home here.” It’s become something of a tradition; the French Secretary of State for Digital Affairs has attended the French Touch Conference every year since...

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Provence in the Mail with Good Morning South

Whether you’re after embroidered bags, tapenade, scented candles or almond-based body care products, Good Morning South delivers Provence to your door. The French website was launched on June 5, 2017, and aims to introduce the American public to the Provence region and the expertise of its artisans. We met with Marseille-born Lucille Pinero, 31, who co-founded the website. France-Amérique: How was this project born?...

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The Macaron Franchise Frenzy

Macarons are a symbol of true, French sophistication, and now enjoy their own franchise in the United States. Founded in 2009 by two French expats in Florida, the Le Macaron French Pastries chain recently inaugurated its 50th boutique in Yonkers, New York. The Yonkers macaron boutique is located between a Gap store and an H&M. While wandering through the open-air...

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Guittard: The Chocolate of Choice for American Chefs

The Guittard chocolate company enjoys a reputation in the United States that it does not have in France. The company’s founder Etienne Guittard hailed from the Burgundy region and brought his recipes over in 1868. Based in California for five generations, this family business provides chocolate to the greatest American pastry chefs. In the middle of the 19 th Century, Etienne Guittard left his...

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The French-American Business Awards Return to the West Coast

California entrepreneurs take note! The 4th French-American Business Awards (FABA) will take place in San Francisco on May 25. Applications for the Start-up of the Year Award will be open until April 23. Created in 2013 by the French-American Chamber of Commerce of San Francisco (FACCSF), the French-American Business Awards (FABA) is an annual competition which rewards francophone businesses and...

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Jacques Torres Inaugurates his Chocolate Museum in New York

Choco-Story is the very first chocolate museum in New York, and opened in the SoHo neighborhood on March 7. Founded by French chocolatier Jacques Torres, the new institution looks back over the history of cacao. A Mayan manuscript sits proudly in a showcase. The artifact is a reproduction of an original codex dating back to pre-Columbian societies in the third...

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Maison Kayser Continues its Conquest of the United States

The Maison Kayser French bakery chain opened its 11th New York site on March 15 in the Manhattan’s Midtown neighborhood. Needless to say, the company is continuing to convert Americans to the art of good bread, and is now working on new openings in Miami and Los Angeles.  It is midday in New York, and customers are bustling into the...

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Corruption Decreases in France Thanks to the Americans

A French aircraft manufacturer based in the United States once drew my attention to the fact that corruption is decreasing all over the world, including in France, thanks to the American justice system. Some 50 years ago, the sale of a French aircraft in India would have implied the payment of obscure commissions and various bribes, costing Indian officials up...

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Applications Are Open for the FAEA Award

Young entrepreneurs, this is for you! You have until March 24 to apply for the French-American Entrepreneurship Award, an annual startup competition recognizing French entrepreneurs launching businesses in the United States. Applications are open to company founders who are 35 or less, who have been in business for three years or less, and who are fluent in both French and English. Eligible entries...

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Black Crows, French Skis Hit the American Slopes

The Chamonix-based French ski brand Black Crows was launched in western American resorts in winter 2015, and is continuing to flourish in the United States. Buoyed by the freeride skiing trend, these French skis are now available in 65 American outlets from Park City (Utah) to New York. Whether “freeride” in English or hors-piste and ski extrême in French, the objective remains...

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Maison Kayser: Making Artisan Bread on a Large Scale

The opening of ten Kayser stores in New York in five years confirms Americans' interest in quality bread. For the chain of high-end French bakeries, which has to deliver the same bread as it does in Paris using different American ingredients, the stakes are high. It's four o’clock in the morning in New York. A smell of warm bread wafts through Greenwich Street...

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Blue Skies for French Aircraft in Alabama

European aircraft manufacturer Airbus opened its first assembly plant in the United States in September 2015. This symbolic arrival in a place historically home by its competitor Boeing is set to meet a quickly increasing demand from the American market. We went to the town of Mobile, Alabama, to find out more. The former military base in Mobile is now...