[Partner Article] With warm, elegant, retro clothing designed for both flying down the slopes and going to the office, the French winter sports brand Rossignol is slaloming into the American market. Its popularity led to the opening of a store in Aspen, Colorado, two years ago, and one in Manhattan the following year. Sixty years ago, Rossignol made an eye-catching...

Originally destined for high-altitude resorts and adopted by city-dwelling fashionistas and celebrities, the French brand will open on July 14 its first U.S. boutique in the SoHo neighborhood of New York. Take a look back on this French success story. In the late 1950s, French optician Roger Pouilloux teamed up with the skiing superstar of the day, Jean Vuarnet, to...

The Chamonix-based French ski brand Black Crows was launched in western American resorts in winter 2015, and is continuing to flourish in the United States. Buoyed by the freeride skiing trend, these French skis are now available in 65 American outlets from Park City (Utah) to New York. Whether “freeride” in English or hors-piste and ski extrême in French, the objective remains...

The resorts of Aspen and Megève are winter holiday hotspots for international jetsetters, and owe their reputation to the boom in the skiing industry. We took a look at these two traditional mountain villages, respectively in Colorado and Haute-Savoie. Aspen: Snow-capped silver mines Aspen was not always an alpine village home to the upper echelons of Hollywood. The land originally...