In collaboration with the Institut français, VIA presents the global exhibition that epitomizes the elegance of French Design, « No Taste For Bad Taste, so Starck, so Bouroullec… so le French Design ». Attendees will experience the cultural heritage and creativity that is French ‘art de vivre’ united by the values of balance, audacity, openness, and of course, panache.
The exhibition intends to foster creative exchange in design between France and the U.S. Forty international figures—including Christian Liaigre, Pierre Yovanovitch, and more—have selected their 40 favorite showpieces of lifestyle design. These iconic pieces—designed by or for Philippe Starck, Hermés, etc.—will travel the world through 2020. ICFF marks the 6th stop of the worldwide tour to commemorate 40 years of VIA’s support for future design.
These 40 cult objects are framed in poetic scenography designed by Jean-Charles de Castelbajac, and organized by ten values designated by the ‘think tank’ of 40 international figures asked to define the essence of le French Design.
Engaging talks between the international experts including Jean Charles de Castelbajac, Bernard Reybier of Fermob, and Simone Vingerhoets of Ligne Roset USA, will complement the exhibition. Invited panelists include Valérie Maltaverne, director of YMER & MALTA Studio, designer Julie Richoz, interior designer Noé Duchaufour-Lawrance, and others.