{"id":28304,"date":"2017-01-12T09:00:30","date_gmt":"2017-01-12T14:00:30","guid":{"rendered":"https:\/\/france-amerique.com\/objet-culte-le-carre-hermes-copy\/"},"modified":"2023-06-23T10:29:56","modified_gmt":"2023-06-23T15:29:56","slug":"objet-culte-shalimar-le-parfum-des-annees-folles","status":"publish","type":"post","link":"https:\/\/france-amerique.com\/fr\/objet-culte-shalimar-le-parfum-des-annees-folles\/","title":{"rendered":"Objet culte : Shalimar, le parfum des Ann\u00e9es folles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28304\" class=\"elementor elementor-28304\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aef5dba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aef5dba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a270ba5\" data-id=\"6a270ba5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b099b21 elementor-widget elementor-widget-text-editor\" data-id=\"3b099b21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Il \u00e9tait une fois en Inde, au XVII<sup>e<\/sup> si\u00e8cle, une histoire d\u2019amour entre un empereur moghol, Shah Jahan et son \u00e9pouse, Mumtaz Mahal. Il fit cr\u00e9er pour elle les jardins de Shalimar et, apr\u00e8s la mort de sa femme, fit b\u00e2tir en son honneur le plus beau des mausol\u00e9es : le Taj Mahal. Emu par ce r\u00e9cit qu\u2019un maharadjah lui aurait racont\u00e9 \u00e0 Paris, Jacques Guerlain, en qu\u00eate d\u2019une nouvelle cr\u00e9ation, imagina un parfum \u00e0 la sensualit\u00e9 exacerb\u00e9e : celui que le Shah Jahan aurait cr\u00e9\u00e9 pour sa bien-aim\u00e9e.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-852cfef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"852cfef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a07816c\" data-id=\"a07816c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-563ef32 elementor-widget elementor-widget-heading\" data-id=\"563ef32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le parfum des Ann\u00e9es folles<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dffa5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dffa5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb69db3\" data-id=\"cb69db3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df95fa7 elementor-widget elementor-widget-text-editor\" data-id=\"df95fa7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En 1921, Paris vit au rythme endiabl\u00e9 du charleston. Cosmopolite, la capitale attire l\u2019\u00e9lite intellectuelle et artistique en qu\u00eate d\u2019insouciance. L\u2019Orient et l\u2019exotisme suscitent l\u2019engouement. En qu\u00eate d\u2019un nouveau parfum ancr\u00e9 dans l\u2019air du temps, Jacques Guerlain d\u00e9cide de recomposer les senteurs exotiques des jardins de Shalimar.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\">L\u2019accord principal na\u00eet d\u2019une impulsion : Jacques Guerlain verse de l\u2019\u00e9thylvanilline dans un flacon de Jicky <em>\u2013<\/em> autre chef-d&rsquo;\u0153uvre de la marque \u00e0 base de \u00ab\u00a0guerlinade\u00a0\u00bb (un compos\u00e9 de baumes, d&rsquo;iris et de vanille), imagin\u00e9 par\u00a0Aim\u00e9 Guerlain\u00a0en\u00a01889. Il y ajoute de puissantes\u00a0notes orientales <em>\u2013<\/em> vanille, opopanax, santal, iris, benjoin, patchouli, encens et f\u00e8ve tonka <em>\u2013 <\/em>jusqu\u2019\u00e0 l\u2019obtention d\u2019un parfum outrageusement poudr\u00e9 et animal.\u00a0 Shalimar est n\u00e9 !<\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ernest Beaux, cr\u00e9ateur du c\u00e9l\u00e8bre N\u00b05 de Chanel en 1921, s\u2019amusera de cette alchimie radicale : \u00ab\u00a0Si j\u2019avais utilis\u00e9 autant de vanille, j\u2019aurais juste \u00e9t\u00e9 capable de faire un sorbet ou une cr\u00e8me anglaise, alors que lui [Jacques Guerlain] en fit un chef-d\u2019\u0153uvre, Shalimar !\u00a0\u00bb Chez Guerlain, on compare le parfum \u00e0 \u00ab\u00a0une robe du soir outrageusement d\u00e9collet\u00e9e\u00a0\u00bb ! Pour l\u2019habiller, il lui fallait un \u00e9crin \u00e0 la hauteur de sa d\u00e9mesure&#8230;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-beb52d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"beb52d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80a5dcb\" data-id=\"80a5dcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06d2127 elementor-widget elementor-widget-heading\" data-id=\"06d2127\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le flacon : un \u00e9crin\u00a0Art d\u00e9co<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f56255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f56255\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4338ca\" data-id=\"d4338ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5f2168 elementor-widget elementor-widget-text-editor\" data-id=\"a5f2168\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"color: #000000;\">L\u2019artiste Raymond Guerlain, cousin de Jacques, con\u00e7oit un \u00e9l\u00e9gant flacon aux courbes \u00e9voquant les vasques des jardins orientaux. Il le couronne d\u2019un bouchon en \u00e9ventail en cristal de Baccarat bleu nuit, orn\u00e9s de fils de soie et scell\u00e9 \u00e0 la cire. L&rsquo;\u00e9tiquette rappelle les motifs muraux du Taj Mahal. Fabriqu\u00e9 \u00e0 la main dans les cristalleries de Baccarat, le flacon est une pi\u00e8ce de collection. Il remportera le prix de l\u2019Exposition internationale des Arts d\u00e9coratifs de 1925.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\">Guerlain sollicite les plus grands artistes pour lancer son parfum. Des illustrateurs tels que Cassandre, des photographes de mode comme Helmut Newton, Jean-Paul Goude, Peter Lindbergh et Patrick Demarchelier. Dans un clip de Paolo Roversi devenu culte en 2008, l&rsquo;\u00e9g\u00e9rie russe Natalia Vodianova, film\u00e9e nue, se pr\u00e9lasse sur le morceau \u00ab\u00a0Initials B.B.\u00a0\u00bb de Serge Gainsbourg, qui chante : \u00ab\u00a0Elle ne porte rien d\u2019autre qu\u2019un peu d\u2019essence de Guerlain dans les cheveux.\u00a0\u00bb<\/span><\/p><p style=\"text-align: justify;\"><span style=\"color: #000000;\">Pr\u00e8s d&rsquo;un si\u00e8cle apr\u00e8s sa cr\u00e9ation, le parfum fait encore des \u00e9mules. A la demande de sa ni\u00e8ce le priant de r\u00e9inventer Shalimar en l&rsquo;adaptant \u00e0 l\u2019air du temps, le parfumeur attitr\u00e9 de Guerlain, Thierry Wasseur, s&rsquo;attaque en 2011 \u00e0 la sacro-sainte \u00ab\u00a0guerlinade\u00a0\u00bb. Il supprime la bergamote connot\u00e9e fin de si\u00e8cle, le jasmin aux effluves animales et le fond de cuir ent\u00eatant au profit d&rsquo;un sillage plus floral qu&rsquo;oriental. Rebaptis\u00e9 Shalimar Parfum Initial, il d\u00e9dramatise son a\u00een\u00e9 et fait perdurer le mythe&#8230;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Elabor\u00e9 en 1921 par Jacques Guerlain, ce parfum capiteux au flacon en cristal de Bacccarat r\u00e9pond aux fantasmes d\u2019Orient de la France des Ann\u00e9es folles. Embl\u00e8me de la maison Guerlain, c\u2019est le parfum le plus vendu apr\u00e8s La Petite Robe Noire, avec 108 flacons\u00a0par heure dans le monde.<\/p>\n","protected":false},"author":23,"featured_media":28306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[360],"class_list":["post-28304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-objet-culte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Objet culte : Shalimar, le parfum des Ann\u00e9es folles<\/title>\n<meta name=\"description\" content=\"Embl\u00e8me de la maison Guerlain, Shalimar est le parfum le plus vendu apr\u00e8s La Petite Robe Noire, avec 108 flacons\u00a0par heure dans le monde.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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