{"id":34862,"date":"2017-06-14T00:00:00","date_gmt":"2017-06-14T05:00:00","guid":{"rendered":"https:\/\/france-amerique.com\/good-morning-south-la-provence-par-la-poste\/"},"modified":"2022-03-03T11:28:13","modified_gmt":"2022-03-03T16:28:13","slug":"good-morning-south-la-provence-par-la-poste","status":"publish","type":"post","link":"https:\/\/france-amerique.com\/fr\/good-morning-south-la-provence-par-la-poste\/","title":{"rendered":"Good Morning South, la Provence par la poste"},"content":{"rendered":"<div class='import_post'>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">Sacs brod\u00e9s, tapenade, bougies parfum\u00e9es ou produits pour le corps \u00e0 base\u00a0d\u2019amandes, la boutique en ligne Good Morning South livre la Provence \u00e0 domicile.\u00a0Lanc\u00e9 le 5 juin dernier, le site fran\u00e7ais s\u2019est donn\u00e9 pour objectif de mettre en avant la\u00a0r\u00e9gion Provence et le savoir-faire de ses artisans, notamment aupr\u00e8s du public\u00a0am\u00e9ricain. Rencontre avec Lucille Pinero, 31 ans, native de Marseille et cofondatrice\u00a0du site.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>France-Am\u00e9rique\u00a0: Comment est n\u00e9 ce projet ?<br \/>\n<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Lucille Pinero<\/strong>\u00a0: Ma s\u0153ur Elsa et moi avons pass\u00e9 notre enfance dans la boutique de notre\u00a0grand-p\u00e8re, rue du Petit Saint-Jean \u00e0 Marseille, qui vendait accessoires, maroquinerie et\u00a0objets de d\u00e9coration. Le succ\u00e8s de cette affaire familiale \u2014 ma m\u00e8re, mon oncle et ma tante\u00a0y ont travaill\u00e9 \u2014 a inspir\u00e9 notre d\u00e9cision de cr\u00e9er notre propre entreprise. En janvier 2016,\u00a0je n\u2019\u00e9tais plus \u00e9panouie dans ma carri\u00e8re de journaliste et le contrat d\u2019Elsa, qui travaillait\u00a0pour un <em>concept store<\/em> parisien, n\u2019a pas \u00e9t\u00e9 renouvel\u00e9. C\u2019\u00e9tait le moment de nous lancer.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>En quelques mots, expliquez-nous le concept de Good Morning South.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Good Morning South est une boutique en ligne qui met \u00e0 l\u2019honneur les cr\u00e9ateurs du sud-est\u00a0de la France. Les internautes peuvent y acheter des produits estampill\u00e9s \u00ab\u00a0Made in\u00a0Provence\u00a0\u00bb\u00a0: accessoires de pr\u00eat-\u00e0- porter, linge de maison, objets de d\u00e9coration ou\u00a0encore\u00a0produits alimentaires. Notre objectif est de donner de la visibilit\u00e9 aux artisans locaux. D\u2019o\u00f9\u00a0l\u2019onglet \u00ab\u00a0Cr\u00e9ateurs\u00a0\u00bb de notre site web, qui raconte le parcours de nos partenaires. La ligne\u00a0de sacs \u00e0 main <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/www.goodmorningsouth.com\/9_folklo-by-ka\" target=\"_blank\" rel=\"noopener noreferrer\">Folklo by Ka<\/a><\/span> est n\u00e9 de la rencontre entre deux amies marseillaises\u00a0passionn\u00e9es de mode. La savonnerie <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/www.goodmorningsouth.com\/11_la-corvette\" target=\"_blank\" rel=\"noopener noreferrer\">La Corvette<\/a><\/span>, fond\u00e9e en 1894, perp\u00e9tue la tradition du\u00a0savon de Marseille. La graphiste et illustratrice <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/www.goodmorningsouth.com\/16_lolita-picco\" target=\"_blank\" rel=\"noopener noreferrer\">Lolita Picco<\/a><\/span> s\u2019inspire de son enfance pass\u00e9e\u00a0\u00e0 Martigues, dans les Bouches-du- Rh\u00f4ne, pour cr\u00e9er sacs, tasses et accessoires de mode.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Comment s\u00e9lectionnez-vous vos cr\u00e9ateurs ?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Le bouche \u00e0 oreille et\u00a0les r\u00e9seaux sociaux nous ont permis de nous faire conna\u00eetre des\u00a0artisans locaux. Les salons comme Vivre C\u00f4t\u00e9 Sud, \u00e0 Aix-en- Provence, nous ont aussi permis\u00a0d\u2019approcher des artisans et de d\u00e9couvrir de nouveaux produits. Nous travaillons avec seize\u00a0cr\u00e9ateurs implant\u00e9s dans le sud-est de la France et dont les produits sont locaux et\u00a0respectueux de l\u2019environnement. Plus de deux cent produits sont actuellement en vente sur\u00a0notre site.<\/span><\/p>\n<figure id=\"attachment_69687\" aria-describedby=\"caption-attachment-69687\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-69687\" src=\"https:\/\/archivesfaold.wpengine.com\/wp-content\/uploads\/2017\/06\/unnamed-1-e1497383129161-670x400.jpg\" alt=\"Goodmorningsouth-provence-france-french\" width=\"670\" height=\"400\" \/><figcaption id=\"caption-attachment-69687\" class=\"wp-caption-text\"><span style=\"color: #000000;\">Les fondatrices de Good Morning South :\u00a0Elsa et Lucille Pinero.<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Quelle est votre strat\u00e9gie pour toucher les consommateurs am\u00e9ricains, si friands de\u00a0la France\u00a0?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nous communiquerons sur notre culture gastronomique et le savoir-faire de l\u2019artisanat\u00a0fran\u00e7ais. Les Am\u00e9ricains associent la Provence aux toiles de C\u00e9zanne et de Monet, la vie au\u00a0grand air et les produits frais de la cuisine m\u00e9diterran\u00e9enne. Ils sont aussi de plus en plus\u00a0sensibles aux produits \u00e9thiques et faits main. Nous voulons les sensibiliser \u00e0 une production\u00a0\u00ab\u00a0Made in France\u00a0\u00bb qui int\u00e8gre la notion d\u2019\u00e9thique, d\u2019int\u00e9grit\u00e9 et reconsid\u00e8re la place de\u00a0l\u2019humain dans le processus de cr\u00e9ation. Enfin, nous avons pr\u00e9vu d\u2019ajouter une version\u00a0anglaise \u00e0 notre site d\u2019ici 2018 et de participer \u00e0 un salon new-yorkais d\u00e9di\u00e9 \u00e0 l\u2019artisanat.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Quels sont vos produits coups de c\u0153ur\u00a0?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nous sommes tr\u00e8s attach\u00e9es \u00e0 l\u2019histoire de <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/www.goodmorningsouth.com\/10_gang-de-grands-meres\" target=\"_blank\" rel=\"noopener noreferrer\">Gang de Grands-M\u00e8res<\/a><\/span> dont les n\u0153uds papillon,\u00a0cravates et bonnets sont tricot\u00e9s \u00e0 la main par des mamies proven\u00e7ales. Une partie des\u00a0b\u00e9n\u00e9fices est revers\u00e9e \u00e0 une association qui lutte contre l\u2019isolement des s\u00e9niors. Nous\u00a0adorons \u00e9galement les cr\u00e9ations minimalistes de <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/www.goodmorningsouth.com\/24_poulette-bijoux\" target=\"_blank\" rel=\"noopener noreferrer\">Poulette Bijoux<\/a><\/span> et les bonnes choses \u00e0\u00a0tartiner <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/www.goodmorningsouth.com\/14_les-nicois\" target=\"_blank\" rel=\"noopener noreferrer\">Les Ni\u00e7ois<\/a><\/span>\u00a0: tapenade, ancho\u00efade, pistou au basilic ou encore caviar d\u2019aubergines\u00a0!<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Good Morning South<\/em><\/span><br \/>\n<span style=\"text-decoration: underline; color: #000000;\"> <em><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/www.goodmorningsouth.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.goodmorningsouth.com<\/a><\/em><\/span><\/p>\n<p><a href=\"https:\/\/online.icnfull.com\/fac\/\"><img decoding=\"async\" class=\"alignleft wp-image-72192 size-medium\" src=\"https:\/\/archivesfaold.wpengine.com\/wp-content\/uploads\/2017\/06\/Subscribe-web-banner_creaGIF02-670x85.gif\" alt=\"\" width=\"670\" height=\"85\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sacs brod\u00e9s, tapenade, bougies parfum\u00e9es ou produits pour le corps \u00e0 base\u00a0d\u2019amandes, la boutique en ligne Good Morning South livre la Provence \u00e0 domicile.\u00a0Lanc\u00e9 le 5 juin dernier, le site fran\u00e7ais s\u2019est donn\u00e9 pour objectif de mettre en avant la\u00a0r\u00e9gion Provence et le savoir-faire de ses artisans, notamment aupr\u00e8s du public\u00a0am\u00e9ricain. Rencontre avec Lucille Pinero, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":34863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[189,452],"class_list":["post-34862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-business","tag-provence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good Morning South, la Provence par la poste - France-Am\u00e9rique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/france-amerique.com\/fr\/good-morning-south-la-provence-par-la-poste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good Morning South, la Provence par la poste - France-Am\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"Sacs brod\u00e9s, tapenade, bougies parfum\u00e9es ou produits pour le corps \u00e0 base\u00a0d\u2019amandes, la boutique en ligne Good Morning South livre la Provence \u00e0 domicile.\u00a0Lanc\u00e9 le 5 juin dernier, le site fran\u00e7ais s\u2019est donn\u00e9 pour objectif de mettre en avant la\u00a0r\u00e9gion Provence et le savoir-faire de ses artisans, notamment aupr\u00e8s du public\u00a0am\u00e9ricain. 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